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Diversity

As a globally operating company, Daimler values the diversity of its employees and the variety of their personal skills, talents, and capabilities. Our diversity management system is designed to exploit such employee differences for the success of the company. Our goal is to become one of the most highly respected automakers in Germany with regard to diversity management by 2010. We are also seeking to increase the proportion of women in senior management positions to 20 percent by 2020.

We believe diversity management means further integrating a heightened awareness of the importance of a diverse workforce into our corporate culture. It also commits us to promote diversity and make use of its benefits. In response, we therefore analyze pertinent data and facts, define strategies, and develop appropriate measures. Using this approach, we decided to focus initially on promoting women in management positions (gender diversity). In the future we will continue to focus on this area and work toward our goals by means of tried and tested measures. The time has come, however, for us to turn our attention to other topics, such as generation management and international scope, and to emphasize these issues even more strongly in our corporate culture. This is why we are applying a combination of measures encompassing not only activities to promote opportunities for women but also initiatives for all managers and the workforce as a whole.