Programs for recruiting and retaining talented
individuals and young skilled employees
Daimler assigns a high priority to supporting talented individuals at an early stage of their development through attractive programs that also boost their enthusiasm about the company. One example of this approach is the Daimler Student Partnership Program (dsp), which was named the best college graduate program in 2010. And our efforts are paying off. This is demonstrated by the fact that the number of applications submitted by college graduates and entry-level staff job seekers with initial practical experience is continually rising.
For example, the number of applications for our Groupwide CAReer program for young talents increased by approximately 30 percent in 2010 as compared to the prior year (as of September 15, 2010).
In the future we will focus even more on direct dialogue with graduates and entry-level job seekers with initial practical experience, and we will increasingly utilize social media. We will also further enhance our attractiveness as an employer through implementation of the following measures:
- the introduction of Daimler Employer Branding 2011 targeted at “green recruiting” in additional emerging markets such as India;
- more intense target group-focused recruitment and retainment of top talents in the fields of engineering and IT in particular;
- continuation of image and recruiting formats such as Daimler CAReer Day and more extensive contact with colleges and universities.
