Social commitment
We believe that entrepreneurship and social responsibility go together, wherever we conduct business. As a global corporate group, we operate production facilities and sales and service outlets in many countries. As an employer and a client, we interact in many ways with the communities and regions in which we operate. This presents us with the challenge and the responsibility of actively helping to shape these communities and fostering dialogue between different cultures.
We aim to create value for all of our stakeholders and boost the competitiveness of the regions where we operate. We consolidate our broad spectrum of social involvement into five areas: donations, sponsorship, funding through our foundations, corporate volunteering, and other activities aimed at the common good, as well as community relations.
With regard to the issues we address, we distinguish between our promotion of culture, education, science, sports, and health; our support of charitable projects; and disaster relief. In all of our activities, we engage in close cooperation with the local communities and social institutions, and we take into account the existing infrastructure as well as overall social needs.
In 2010 Daimler spent €51.1 million to support nonprofit organizations and socially beneficial projects (this refers only to project funding). In addition, we added €88 million to the capital of the Daimler and Benz Foundation.
A selection of our worldwide nonprofit and socially beneficial projects in 2010
| Theme area | Institution /project | Country |
|---|---|---|
| Education | CYYD / Each girl is a star MobileKids / Traffic education Juan Manuel Fangio Foundation / Technical School Children’s Academy / Financial training for young people St Anthony’s Education Centre / Education Centre for Skills Development |
Turkey worldwide Argentina Germany South Africa |
| Art and culture | Staatsgalerie Stuttgart / Free admission, employee projects Art Beijing / Art fair Art Scope / Scholarships Tomie Ohtake Institute / Exhibition series Villa Romana / Art scholarships Deutscher Musikrat / Support for young musicians |
Germany China Japan Brazil Germany Germany |
| Charity/ community |
Laureus Foundation / Children’s and youth projects Ekukhanyeni / Home of Light and Hope / Youth project Doctors of the World / Project support Deutsche Cleft-Kinderhilfe / Creation of a center in Mumbai SABCOHA / Trucking Wellness / AIDS prevention CARE / Microloans Day of Caring / Creating centers for children and teens |
worldwide South Africa worldwide India South Africa worldwide worldwide |
| Science/ technology/ environment |
World Expo Shanghai 2010 / Urban Planet The Conservation Fund / Support for “green” entrepreneurs Global Nature Fund / Lake network, Living Lakes Daimler Foundation / Allocation for project promotion Stifterverband für die Deutsche Wissenschaft / Program activities |
China U.S. worldwide Germany Germany |
| Disaster relief | Clinton Foundation / Aid to earthquake victims in Haiti CARE / Aid to earthquake victims in Haiti German Red Cross / Aid to flood victims in Pakistan |
Haiti Haiti Pakistan |
