Our approach

For us, product responsibility means offering as much customer utility as possible while at the same time maintaining the highest safety standards and setting benchmarks when it comes to environmental and climate compatibility. Daimler’s Environmental Guidelines are the binding standard for our actions when it comes to the environment. The second guideline stipulates that we develop products that are exceptionally ecologically sound within their respective market segments.

Daimler ensures outstanding product quality, which includes meeting demanding environmental standards and conserving natural resources. Our Design for Environment measures therefore take the entire product lifecycle into account – from development, production, and product use all the way to recycling and disposal. A key focus of our research and development work is continuous improvement of our products’ environmental compatibility. We have already scored many successes in this endeavor and will continue to rigorously follow this path in the future.

Environmental Guidelines

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Here you can find our detailed environmental guidelines (PDF, 3,2 MB).

Environmental management in product development. The environmental impact of our vehicles and the requirements regarding their environmental compatibility are integral aspects of automobile development at Daimler and are discussed and implemented by the corresponding committees. Environmentally responsible product development is also a topic addressed by our Corporate Environmental Council, which takes a Group-wide approach to environmental issues. The vehicle specifications and the quality gates in the development process document the products’ environmental impact and requirements during the entire product creation process.

Mercedes-Benz Cars not only meets all the requirements that are stipulated by ISO 14001 and EMAS; its product development processes also fully comply with the international ISO TR 14062 environmental standard and the expanded criteria that have been defined by TÜV Management Service GmbH.

Environmentally responsible product development
Corporate Environmental Council
More on ISO 14001 and EMAS

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Sustainability Performance

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Award-winning innovations. In 2011 Daimler was the winner in two categories of the ÖkoGlobe environmental award. The Bus Rapid Transit (BRT) local transportation system placed first in the category “New Mobility Concepts,” and the Mercedes-Benz Atego BlueTec Hybrid placed third in the category “Series-produced Vehicle with a Sustainability Factor.”
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Constructive dialogue. In 2011 we held our second Sustainability Dialogue in China. The event was attended by more than 50 experts from Chinese and international organizations, who discussed local sustainability issues related to Daimler. Analogous to the annual Stakeholder Dialogue in Stuttgart, we also held the first Sustainability Dialogue in Washington, D.C.
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Climate-friendly driving. By 2016 we aim to reduce the CO2 emissions of our fleet of new passenger cars in Europe to 125 g CO2/km.
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Compliance? Of course! Over 71,500 employees and managers participated in 2011 in online training courses on antitrust law and the prevention of corruption or face-to-face training programs, where they deepened their knowledge of these issues.
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Risk assessment. In order to ensure that our business activities have a positive effect on the protection of human rights in the long term, we have introduced a risk assessment system. In 2011 we used this system to assess risks at three of our production countries.
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125 years of innovation. Since the invention of the automobile, Daimler has submitted more than 80,000 patent applications worldwide. In 2011 alone, the Group invested a total of €5,6 billion in research and development.
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Powerful and efficient. BlueEfficiency Power is the name of a new generation of heavy-duty engines launched in spring 2011. All of the powerful yet clean engines for heavy-duty commercial vehicles already meet the Euro VI emissions standard two years before it becomes binding.
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Certified according to ISO and EMAS. More than 98 percent of our employees worldwide work at plants using certified environmental management systems.
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Employee satisfaction. We regularly implement improvement measures of many kinds on the basis of the results of our employee surveys. The Employee Commitment Index (ECI) remained stable at 63 points in 2011.
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Worldwide training programs. We support our suppliers in a targeted manner regarding themes such as working conditions, the environment, and business ethics. In 2011 more than 100 suppliers in Brazil, India, Mexico, and Turkey participated in training sessions on these themes.
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Award-winning customer service. In 2011 the Service Award of kfz-betrieb magazine once again went to Mercedes-Benz. Places 1 through 5 went to four Mercedes-Benz commercial vehicle centers and one Fuso center. Mercedes-Benz also had top scores in the ADAC 2011 test of car workshops.
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Financial support has increased. In line with our policy of social responsibility, we supported nonprofit organizations and social initiatives with funds totaling €59 million in 2011. This amount represented a 15.5 percent increase on the previous year.
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