Drive system strategy

Our strategy for achieving emission-free mobility. Global trends are changing the automotive environment and causing structural shifts. Shrinking oil reserves, rising energy prices, a growing urban population, and intense demand for mobility are all factors that are also driving the transformation of the automotive industry. The burden that can be put on the world’s ecosystem is limited, and new solutions are needed to address the impact our mobility has on the environment and the contribution it makes to global warming. Our aim is therefore to substantially reduce fuel consumption and to minimize pollutant emissions today and completely eliminate them in the long run. To this end, we are developing cutting-edge drive technologies that meet current and future mobility requirements in all segments of road traffic.

Development of CO2 emissions from road traffic

More traffic, less CO2 – development until 2030

Transportation is responsible for around 23 percent1 of all the energy- and process-related CO2emissions generated by human beings worldwide. 17 percent of the total1 are caused by road traffic. Based on trends that have been observed for some time, it is assumed that the total transport volume of the three chief means of transportation (road, rail, and ship) will rise to over 1,000 billion ton-kilometers by 2030.3 The trends themselves are based on predictions about the traffic situation in Germany in 2025.2 The biggest increase will be posted by road freight traffic.

On the basis of the traffic forecast, the Shell truck study3 published in 2010 determined that CO2 emissions from road traffic would decline in absolute terms. However, both of the scenarios examined (the trend and the alternative scenario) showed that commercial vehicles’ share of the CO2 emissions from road traffic would rise. The main reason for this is the different rates of transport performance development. Whereas the transport performance of passenger cars will more or less stay the same until 2030, it will double for road freight traffic.

The study showed that technological improvements in commercial vehicles are a precondition for reducing the CO2 emissions from road freight traffic. The main way we intend to achieve this is through innovations that continuously make our commercial vehicles and passenger cars cleaner and more efficient. To this end, we have set ourselves appropriate targets.
Objectives and achievements

Sources:
1 International Energy Agency (IEA) 2010: CO2 Emissions from Fuel Combustion Highlights (2010 Edition), p. 65.
2 BVU Beratergruppe Verkehr + Umwelt GmbH, Intraplan 2007: Prognose der deutschlandweiten Verkehrsverflechtungen 2025.
3 Shell Deutschland Oil GmbH 2010: Shell Lkw-Studie – Fakten, Trends und Perspektiven im Straßengüterverkehr bis 2030.

As part of our Road to Emission-free Driving strategy, we are implementing these measures for our passenger cars and commercial vehicles. Our roadmap focuses on the following elements:

  1. We are continuing to develop our vehicles with state-of-the-art combustion engines and optimizing them in order to achieve significantly lower fuel consumption and emissions.
  2. We are achieving noticeable further increases in efficiency through customized hybridization, i.e. the combination of combustion engines and electric motors.
  3. Our electric vehicles are making locally emission-free driving possible.
Our roadmap for sustainable mobility

Our aim is to create an intelligent mix of the aforementioned technologies. Such a drive system mix would offer the right solution for every mobility requirement – from urban commuters to long-distance drivers.

Scenarios for the mobility of tomorrow

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My Sustainability Report

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Sustainability Performance

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Award-winning innovations. In 2011 Daimler was the winner in two categories of the ÖkoGlobe environmental award. The Bus Rapid Transit (BRT) local transportation system placed first in the category “New Mobility Concepts,” and the Mercedes-Benz Atego BlueTec Hybrid placed third in the category “Series-produced Vehicle with a Sustainability Factor.”
Constructive dialogue. In 2011 we held our second Sustainability Dialogue in China. The event was attended by more than 50 experts from Chinese and international organizations, who discussed local sustainability issues related to Daimler. Analogous to the annual Stakeholder Dialogue in Stuttgart, we also held the first Sustainability Dialogue in Washington, D.C.
Climate-friendly driving. By 2016 we aim to reduce the CO2 emissions of our fleet of new passenger cars in Europe to 125 g CO2/km.
Compliance? Of course! Over 71,500 employees and managers participated in 2011 in online training courses on antitrust law and the prevention of corruption or face-to-face training programs, where they deepened their knowledge of these issues.
Risk assessment. In order to ensure that our business activities have a positive effect on the protection of human rights in the long term, we have introduced a risk assessment system. In 2011 we used this system to assess risks at three of our production countries.
125 years of innovation. Since the invention of the automobile, Daimler has submitted more than 80,000 patent applications worldwide. In 2011 alone, the Group invested a total of €5,6 billion in research and development.
Powerful and efficient. BlueEfficiency Power is the name of a new generation of heavy-duty engines launched in spring 2011. All of the powerful yet clean engines for heavy-duty commercial vehicles already meet the Euro VI emissions standard two years before it becomes binding.
Certified according to ISO and EMAS. More than 98 percent of our employees worldwide work at plants using certified environmental management systems.
Employee satisfaction. We regularly implement improvement measures of many kinds on the basis of the results of our employee surveys. The Employee Commitment Index (ECI) remained stable at 63 points in 2011.
Worldwide training programs. We support our suppliers in a targeted manner regarding themes such as working conditions, the environment, and business ethics. In 2011 more than 100 suppliers in Brazil, India, Mexico, and Turkey participated in training sessions on these themes.
Award-winning customer service. In 2011 the Service Award of kfz-betrieb magazine once again went to Mercedes-Benz. Places 1 through 5 went to four Mercedes-Benz commercial vehicle centers and one Fuso center. Mercedes-Benz also had top scores in the ADAC 2011 test of car workshops.
Financial support has increased. In line with our policy of social responsibility, we supported nonprofit organizations and social initiatives with funds totaling €59 million in 2011. This amount represented a 15.5 percent increase on the previous year.
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