Mobility concepts and services

Photo: Prof. Dr. Thomas Weber
„In the future, mobility will be even more closely networked and mobility services will increasingly complement the means of transport. Consistent, smart networking is of crucial importance here.“
Prof. Dr. Thomas Weber, Member of the Board of Management of Daimler AG, Group Research & Mercedes-Benz Cars Development, Chairman of the Daimler Sustainability Board (CSB)

Growing cities, more traffic, and the related strain on the environment — infrastructure and transportation systems are increasingly reaching their limits, especially when trying to transport passengers quickly and comfortably in metropolitan areas. But these developments also offer opportunities because they require and promote innovative mobility approaches, including future-oriented concepts such as car2go and Bus Rapid Transit.

car2go. Registered car2go customers can rent a smart fortwo on the spur of the moment, use it for as long they like, and return it to a public parking space in the area covered by the project. Following pilot projects in Ulm, Germany, and Austin, Texas, car2go is now also being offered in Hamburg, Vancouver, Lyon, and Vienna. All-electric car2go fleets consisting of 300 smart fortwo electric drive vehicles each have been in operation in Amsterdam and San Diego since the end of 2011.

Bus Rapid Transit. Demand for transportation services is rising dramatically in big cities and regions with rapidly growing populations. Bus Rapid Transit (BRT) offers efficient solutions to overcome these challenges. The system, which was awarded an Öko-Globe in the New Mobility Concepts category in 2011, consists of one or more trunk lines that have regular-service buses traveling at frequent intervals and are fed by several feeder lines coming from all areas of a city. With the help of an intelligent computer-controlled traffic management system, separate bus lanes enable the vehicles to transport large numbers of passengers quickly and efficiently. Like rail-based systems, Bus Rapid Transit systems can speedily and comfortably transport large numbers of people through inner cities. However, BRT systems can be implemented in less time and at far less expense than rail systems, which is why they are also easier to change. Another of BRT’s strengths is that it can be precisely adapted to a city’s specific needs and local conditions. The primary aim here is to integrate existing means of transportation into a comprehensive local public transit system.

Daimler Buses has a team of experts who provide support with planning, implementation, and enhancement of customized concepts for BRT systems. BRT is ideally suited for emerging markets with mega cities like São Paulo, Mexico City, Bogotá, and Pune. However, Mercedes-Benz buses are also being used in BRT systems in European cities such as Istanbul and Nantes. More than 15,000 buses are currently being used in Bus Rapid Transit systems worldwide.

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Award-winning innovations. In 2011 Daimler was the winner in two categories of the ÖkoGlobe environmental award. The Bus Rapid Transit (BRT) local transportation system placed first in the category “New Mobility Concepts,” and the Mercedes-Benz Atego BlueTec Hybrid placed third in the category “Series-produced Vehicle with a Sustainability Factor.”
Constructive dialogue. In 2011 we held our second Sustainability Dialogue in China. The event was attended by more than 50 experts from Chinese and international organizations, who discussed local sustainability issues related to Daimler. Analogous to the annual Stakeholder Dialogue in Stuttgart, we also held the first Sustainability Dialogue in Washington, D.C.
Climate-friendly driving. By 2016 we aim to reduce the CO2 emissions of our fleet of new passenger cars in Europe to 125 g CO2/km.
Compliance? Of course! Over 71,500 employees and managers participated in 2011 in online training courses on antitrust law and the prevention of corruption or face-to-face training programs, where they deepened their knowledge of these issues.
Risk assessment. In order to ensure that our business activities have a positive effect on the protection of human rights in the long term, we have introduced a risk assessment system. In 2011 we used this system to assess risks at three of our production countries.
125 years of innovation. Since the invention of the automobile, Daimler has submitted more than 80,000 patent applications worldwide. In 2011 alone, the Group invested a total of €5,6 billion in research and development.
Powerful and efficient. BlueEfficiency Power is the name of a new generation of heavy-duty engines launched in spring 2011. All of the powerful yet clean engines for heavy-duty commercial vehicles already meet the Euro VI emissions standard two years before it becomes binding.
Certified according to ISO and EMAS. More than 98 percent of our employees worldwide work at plants using certified environmental management systems.
Employee satisfaction. We regularly implement improvement measures of many kinds on the basis of the results of our employee surveys. The Employee Commitment Index (ECI) remained stable at 63 points in 2011.
Worldwide training programs. We support our suppliers in a targeted manner regarding themes such as working conditions, the environment, and business ethics. In 2011 more than 100 suppliers in Brazil, India, Mexico, and Turkey participated in training sessions on these themes.
Award-winning customer service. In 2011 the Service Award of kfz-betrieb magazine once again went to Mercedes-Benz. Places 1 through 5 went to four Mercedes-Benz commercial vehicle centers and one Fuso center. Mercedes-Benz also had top scores in the ADAC 2011 test of car workshops.
Financial support has increased. In line with our policy of social responsibility, we supported nonprofit organizations and social initiatives with funds totaling €59 million in 2011. This amount represented a 15.5 percent increase on the previous year.
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