Workforce development

271.370
employees worked at Daimler Group worldwide in 2011

On December 31, 2011, the Daimler Group employed 271,370 employees, 11,270 more than in 2010. At most of the Group’s locations we have created new jobs. At the locations where capacities are being expanded for the long term, we have increased the permanent workforce, primarily by hiring many of our former trainees on a permanent basis and by offering permanent employment to temporary personnel.

Total workforce by region and division      
Year-end status 2009 2010 2011
       
Africa 6,059 6,060 6,312
Asia 18,863 18,123 18,153
Australia 1,203 1,240 1,172
Europe 192,199 194,790 201,354
of which in Germany 162,565 164,026 167,684
North America incl. Mexico 23,221 24,661 27,689
South and Central America 14,862 15,226 16,690
       
Mercedes-Benz Cars 93,572 96,281 99,091
Daimler Trucks 70,699 71,706 77,295
Daimler Financial Services 6,800 6,742 7,065
Mercedes-Benz Vans 15,226 14,557 14,889
Daimler Buses 17,188 17,134 17,495
Sales & Marketing 47,625 48,299 49,699
Other 5,297 5,381 5,836
       
Total workforce 256,407 260,100 271,370

Flexibilization. Given the increasingly turbulent markets worldwide and the resulting uncertainty when it comes to making forecasts, measures for increasing flexibility are becoming more and more important. Flexibility enables companies to take advantage of market opportunities and manage risks. HR’s contributions to these efforts are therefore growing in significance. In the current market environment, for instance, HR is responsibly contributing to long-term employment at our locations and to the positive development of the local job markets. In 2011 this enabled us to quickly act on market opportunities as they arose, by means of the flexible assignment of personnel and flexible working hours, thus safeguarding employment for the long term. We worked additional shifts, for example; and working time accounts and temporary personnel helped us to meet the customers’ needs. Against this background we are making our workforce even more flexible and improving the ways in which we implement measures.

Remuneration of temporary personnel

Flexible working time regulations

Safeguarding jobs through more flexible working-time regulations

In order to safeguard jobs over the long term, we are continuously enhancing our range of working-time regulations and are also involved in the relevant committees and organizations. We aim to achieve maximum flexibility with regard to time, location, and types of work. To this end, we are working together with experts and government agencies to conduct various research projects (including a study on the flexibility of HR tools) and participating in an initiative for revamping the European working-time directive.

We want to be able to identify early signs of future developments in the areas of demand and production so that we can manage our human resource capacities pre-emptively by optimizing our HR flexibility tools. In order to implement these concepts, we need the active integration and cooperation of the employees’ representative bodies.

Safeguarding the future of Daimler. For example, in October 2011 the Group management and the General Works Council approved the Group-wide agreement “Safeguarding the Future of Daimler,” which went into effect on January 1, 2012. It applies to all employees of Daimler AG and precludes business-related layoffs until December 31, 2016.

The worldwide employee fluctuation rate in our company is 4.2 percent and has once again slightly declined compared to the previous year’s level. Because of the recovery of the U.S. market, the fluctuation rate in the U.S. is 6.8 percent, a figure that is significantly lower than the previous year’s 14.1 percent. The fluctuation rate also takes into account early retirements, voluntary severance agreements, part-time phased early retirement contracts (particularly in Germany), and layoffs (U.S.).

Employee fluctuation rate (in percent)      
  2009 2010 2011
Group (worldwide) 9.7 4.9 4.2
Germany 4.1 2.8 2.7
U.S. 35.8 14.1 6.8
Rest of the world 15.0 7.2 6.6
Women (worldwide) 8.5 5.4 4.8
More key figures concerning employees

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Award-winning innovations. In 2011 Daimler was the winner in two categories of the ÖkoGlobe environmental award. The Bus Rapid Transit (BRT) local transportation system placed first in the category “New Mobility Concepts,” and the Mercedes-Benz Atego BlueTec Hybrid placed third in the category “Series-produced Vehicle with a Sustainability Factor.”
Constructive dialogue. In 2011 we held our second Sustainability Dialogue in China. The event was attended by more than 50 experts from Chinese and international organizations, who discussed local sustainability issues related to Daimler. Analogous to the annual Stakeholder Dialogue in Stuttgart, we also held the first Sustainability Dialogue in Washington, D.C.
Climate-friendly driving. By 2016 we aim to reduce the CO2 emissions of our fleet of new passenger cars in Europe to 125 g CO2/km.
Compliance? Of course! Over 71,500 employees and managers participated in 2011 in online training courses on antitrust law and the prevention of corruption or face-to-face training programs, where they deepened their knowledge of these issues.
Risk assessment. In order to ensure that our business activities have a positive effect on the protection of human rights in the long term, we have introduced a risk assessment system. In 2011 we used this system to assess risks at three of our production countries.
125 years of innovation. Since the invention of the automobile, Daimler has submitted more than 80,000 patent applications worldwide. In 2011 alone, the Group invested a total of €5,6 billion in research and development.
Powerful and efficient. BlueEfficiency Power is the name of a new generation of heavy-duty engines launched in spring 2011. All of the powerful yet clean engines for heavy-duty commercial vehicles already meet the Euro VI emissions standard two years before it becomes binding.
Certified according to ISO and EMAS. More than 98 percent of our employees worldwide work at plants using certified environmental management systems.
Employee satisfaction. We regularly implement improvement measures of many kinds on the basis of the results of our employee surveys. The Employee Commitment Index (ECI) remained stable at 63 points in 2011.
Worldwide training programs. We support our suppliers in a targeted manner regarding themes such as working conditions, the environment, and business ethics. In 2011 more than 100 suppliers in Brazil, India, Mexico, and Turkey participated in training sessions on these themes.
Award-winning customer service. In 2011 the Service Award of kfz-betrieb magazine once again went to Mercedes-Benz. Places 1 through 5 went to four Mercedes-Benz commercial vehicle centers and one Fuso center. Mercedes-Benz also had top scores in the ADAC 2011 test of car workshops.
Financial support has increased. In line with our policy of social responsibility, we supported nonprofit organizations and social initiatives with funds totaling €59 million in 2011. This amount represented a 15.5 percent increase on the previous year.
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