Traffic safety

Traffic safety is a core theme of our educational work. In order to eliminate traffic accidents, we need not only technically improved vehicles but also programs that sensitize road users to possible dangers. Daimler is therefore involved in many different kinds of initiatives to promote traffic safety.

MobileKids — Traffic safety for elementary school children. To prepare children to negotiate road traffic safely, we established our MobileKids traffic education initiative back in 2001. MobileKids teaches children about all the facets of safe and sustainable mobility in a playful way. Among other things, the program launched the MobileKids Schooldays throughout Germany in September 2011 in order to teach primary school children about traffic safety in their own neighborhoods. And in April 2011 the MobileKids traffic safety school opened up in the Ravensburger Spieleland amusement park.
www.mobilekids.net

RoadSense — Traffic safety instruction for eighth-graders. When children become teenagers, they become more active participants in road traffic. That’s why Daimler launched its RoadSense educational program in Stuttgart in 2010. The aim is to sensitize eighth-graders from all types of secondary schools to the hazards of road traffic. To date, 4,750 young people have participated in RoadSense.
http://de.mbdrivingacademy.com

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Sustainability Performance

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Award-winning innovations. In 2011 Daimler was the winner in two categories of the ÖkoGlobe environmental award. The Bus Rapid Transit (BRT) local transportation system placed first in the category “New Mobility Concepts,” and the Mercedes-Benz Atego BlueTec Hybrid placed third in the category “Series-produced Vehicle with a Sustainability Factor.”
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Constructive dialogue. In 2011 we held our second Sustainability Dialogue in China. The event was attended by more than 50 experts from Chinese and international organizations, who discussed local sustainability issues related to Daimler. Analogous to the annual Stakeholder Dialogue in Stuttgart, we also held the first Sustainability Dialogue in Washington, D.C.
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Climate-friendly driving. By 2016 we aim to reduce the CO2 emissions of our fleet of new passenger cars in Europe to 125 g CO2/km.
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Compliance? Of course! Over 71,500 employees and managers participated in 2011 in online training courses on antitrust law and the prevention of corruption or face-to-face training programs, where they deepened their knowledge of these issues.
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Risk assessment. In order to ensure that our business activities have a positive effect on the protection of human rights in the long term, we have introduced a risk assessment system. In 2011 we used this system to assess risks at three of our production countries.
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125 years of innovation. Since the invention of the automobile, Daimler has submitted more than 80,000 patent applications worldwide. In 2011 alone, the Group invested a total of €5,6 billion in research and development.
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Powerful and efficient. BlueEfficiency Power is the name of a new generation of heavy-duty engines launched in spring 2011. All of the powerful yet clean engines for heavy-duty commercial vehicles already meet the Euro VI emissions standard two years before it becomes binding.
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Certified according to ISO and EMAS. More than 98 percent of our employees worldwide work at plants using certified environmental management systems.
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Employee satisfaction. We regularly implement improvement measures of many kinds on the basis of the results of our employee surveys. The Employee Commitment Index (ECI) remained stable at 63 points in 2011.
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Worldwide training programs. We support our suppliers in a targeted manner regarding themes such as working conditions, the environment, and business ethics. In 2011 more than 100 suppliers in Brazil, India, Mexico, and Turkey participated in training sessions on these themes.
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Award-winning customer service. In 2011 the Service Award of kfz-betrieb magazine once again went to Mercedes-Benz. Places 1 through 5 went to four Mercedes-Benz commercial vehicle centers and one Fuso center. Mercedes-Benz also had top scores in the ADAC 2011 test of car workshops.
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Financial support has increased. In line with our policy of social responsibility, we supported nonprofit organizations and social initiatives with funds totaling €59 million in 2011. This amount represented a 15.5 percent increase on the previous year.
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