Our business activities affect the interests of many people in different countries and regions. We therefore seek the dialog with all stakeholders in order to exchange experiences and address controversial topics without any restrictions. That is why the stakeholder dialog is a key element of the cross-divisional management responsibilities in our sustainability strategy. The honor of being cited as a cross-industry best practice example in the 2013 Corporate Responsibility Index of the Bertelsmann Foundation shows us that we are on the right track, which we will continue to pursue rigorously.
Organization and responsibility. For our stakeholder relationships we have defined clear lines of responsibility, communication channels, and forms of dialog dependent on the topic and case. In addition to institutionalized dialog management, for example in Investor Relations, Procurement or Corporate Communications, the Sustainability Board and the Sustainability Office coordinate the social dialog and the central events for the topic-based dialog.
Targeted selection process of stakeholder groups. For us, stakeholders are all parties and organizations which impose legal, financial, operational or ethical requirements on Daimler AG. One criterion for the identification and weighting is the extent to which a person or group is influenced by our company’s decisions and can in turn influence these decisions. The most important stakeholders are our employees, customers, shareholders, and investors, as well as our suppliers. However, civil groups such as NGOs also have legitimate interests and frequently possess special expertise, which we utilize and optimally include in a structured manner. The same applies to analysts, professional associations, trade unions, media, science, and politics as well as municipalities, residents, and neighbors of our locations. G4-24, G4-25
Forms of dialog. To ensure the inclusion of our stakeholders, we utilize online and print media, questionnaires and surveys, expert discussions, workshops, and local and regional dialog events, among others. In addition, we collaborate in professional associations, committees, and sustainability initiatives. In the reporting year, in the framework of two interdisciplinary conferences, we engaged in an intensive dialog with more than 80 experts and Daimler representatives on the topics of “Connected Driving and Data Protection” and “Responsible Sponsorship.” We thus deliberately initiated social discussion and dialog in the spirit of constructive criticism about sustainability topics that are especially relevant for us and the society. G4-26
Data Protection Symposium
Data Protection Symposium: PDF file (101 KB)
Sponsorship Symposium: PDF file (95 KB)
“Daimler Sustainability Dialogue”. In addition, we attach great importance to the “Daimler Sustainability Dialogue”, held annualy in Stuttgart since 2008, which brings various stakeholder groups together with representatives of our Board of Management and the executive management. In line with our objective of promoting the establishment and observance of sustainability standards around the world, we are now organizing “Daimler Sustainability Dialogues” in other countries as well. Thus far, events have been held in China, the U.S., and Japan. Our Corporate Sustainability Board has decided to promote further internationalization in close collaboration with the respective national companies.
“Daimler Sustainability Dialogue” 2014 — Results and participants
“Daimler Sustainability Dialogue” in Stuttgart on November 12 and 13, 2014
On November 12 and 13, 2014, the “Daimler Sustainability Dialogue” was held in Stuttgart for the seventh time. More than 100 representatives from politics, business, science, non-government organizations, associations, trade unions as well as local residents and neighbors met with some 70 Daimler representatives – including four members of the Board of Management.
The aim of the annual event is to provide a platform for dialog and knowledge transfer, the definition of fields of action, and to work jointly on current sustainability issues. In working groups, the participants discuss focal topics from areas such as the environment, human resources, society, and communications. Daimler’s company representatives collect the input provided by the external participants, advance the implementation of the agreed objectives jointly with the stakeholders during the year, and report on the progress that has been achieved at the next event.
The workshops are a central element of each Sustainability Dialogue. The work there takes place in small, thematically defined groups. This year, the working group on environmental protection dealt intensively with the issues of resource consumption and resource efficiency. The handling of contracts for work and services was the focus of the HR topics. The workshop on human rights addressed, among other things, the question of how a country-specific risk management can be established. Other workshops were dedicated to data protection (which was also the main topic of the preceding evening, see below), and community relations. In addition, a workshop on sustainability communications was held for the first time in 2014. The focus here was on social media.
The topic of the event on the preceding evening was “Connected Driving and Data Protection.” Prominent guests on the podium included Sabine Leutheusser-Schnarrenberger, former Federal Minister of Justice, and Dr. Wieland Holfelder, Enigneering Director & Site Lead at Google Germany, who engaged in discussion with the event hosts, Dr. Christine Hohmann-Dennhardt, Member of the Board of Management for Integrity and Legal Affairs, and Professor Dr. Thomas Weber, Member of the Board of Management for Group Research & Mercedes-Benz Cars Development. The evening consensus was that two things must be assured at Daimler in all cases: early consideration of data protection in product development and self-determination of customers with regard to their personal data.
Main topics and results of the working groups
PDF file (197 KB)
Participating organizations (excerpt)
• Pforzheim University
• Chamber of Industry and Commerce Schwarzwald-Baar-Heuberg
• Greenpeace Germany
• Dürr AG
• Center for International Human Rights, Northwestern University School of Law
• VDA – German Association of the Automotive Industry
• Berlin Technical University
• KD Bank
• DEKRA Arbeit GmbH
• Municipality of Immendingen
• Ministry for the Environment, Climate and Energy Baden-Württemberg
• BITKOM e.V.
• Economic Development Office Schwarzwald-Baar-Heuberg
• Human Rights Watch
• Toll Collect GmbH
• Robert Bosch GmbH
• German Global Compact Network
• Petroleum Industry Association
• Bavarian State Office for Data Protection Oversight
• Südwestmetall – Association of the Metal and Electrical Industry in Baden-Württemberg
• Immendingen is building the future
• German Pension Insurance Association Baden-Württemberg
• SAP SE
• Wittenberg Center for Global Ethics
• Martin Priebe – Consulting & Organization
• Institute for Applied Trust Research
• Löning – Human Rights & Responsible Business
• Heilbronn University
PDF file (223 KB)
Priority issues of the “Daimler Sustainability Dialogue” in Stuttgart from 2008 to 2014: PDF file (284 KB)
Dialog at locations. We are also engaged in dialog with the stakeholders at our locations. One example is our planned Testing and Technology Center in Immendingen on the Danube, which will be built on the site of a former military base. From the very start, we sought the dialog with the people in the region, and addressed their concerns. In addition, the Daimler Forum opened in 2012, ensuring the local presence of the company in Immendingen, where the residents can learn about the status of the project.
Daimler Forum Immendingen
Daimler Forum Immendingen (Site only available in German)
Stakeholder survey. With a view to reaching as many stakeholder groups as possible, we conduct an open international online stakeholder survey on a regular basis. The last survey conducted in 2013 was answered by more than 800 persons and organizations. All interested parties were invited to evaluate the relevance of fields of action in the area of sustainability for our company without limiting it to specific groups. Since the results of the survey remained relatively stable in 2012 and 2013, we have decided to conduct the stakeholder survey at two-year intervals from now on. Accordingly, the next survey will be conducted in 2015. G4-26, G4-27
Feedback on our sustainability program. The results of our open stakeholder survey are reflected in our materiality analysis and also flow into our sustainability program along with the results of the “Daimler Sustainability Dialogue.” Here, we deliberately focus on topics that are considered to be significant by us and our stakeholders. Our aim is to translate the agreements made in this context most optimally into verifiable targets and initiatives that can be advanced during the year in cooperation with our stakeholders. G4-26, G4-27
Overview of our various forms of dialog
Information Consultation Dialog Participation Objective Provide information, create transparency. Listen, learn, transfer know how Exchange views, create understanding, work out possibilities for solutions. Cooperate, share, launch joint projects. Assigned formats
- Annual Corporate Sustainability Report
- Blogs and social media
- Intranet and internal communication
- Press and public relations work
- Local insights: Mercedes-Benz Museum, plant tours, receiving of delegations
- Consultation of stakeholders about sustainability topics in working groups
- External review of our sustainability objectives and report
- Surveys and opinion polls
- Annual Daimler Sustainability Dialogue
- Group-wide internal Integrity Dialog
- Initiation of social debate via specific symposia (in 2014 on data protection and sponsoring issues)
- Daimler Supplier Portal
- Membership in sustainability initiatives and networks
- Local dialogs with communities and neighbors (e.g. Daimler Forum Immendingen)
- Talks with political decision-makers and NGOs on special occasions or in relation to projects
- Materiality analysis (Stakeholder survey)
- Advisory Board for Integrity and Corporate Responsibility
- Cooperations, alliances
- Active participation in sustainability initiatives (e.g. UN Global Compact)
Name of institution or name of initiative Member since/
applicable to founding groups and main actors Status Worldwide memberships UN Global Compact – UN-Initiative für Umweltschutz, Arbeits- und Menschenrechte weltweit 2000 worldwide UN-Initiative voluntary Global Reporting Initiative (GRI) 2006 worldwide Founded by Ceres & UNEP; Supported by a broad network of companies, civil society activists, agencies, scientists, consultancies etc. voluntary KAN 2007 Germany Commission Health and Safety and Standardization voluntary World Business Council for Sustainable Development (WBCSD) 2013 worldwide WBCSD has been founded in the run-up of the Rio Earth Summit in 1992 The objective: to tie the concept of sustainable development to the business world; the WBCSD is managed by the membership companies; members are 190 companies from 35 countries and 22 sectors such as BMW, VW, Toyota, BASF, Siemens, Shell voluntary Econsense – Forum Nachhaltige Entwicklung der Deutschen Wirtschaft 2011 Germany Members are leading German companies and organizations (especially those listed in the DAX) from different industry and service sectors. voluntary Economy and labour Global: International Chamber of Commerce (ICC) 1946 international more than 7,000 members, national committees and groups in more than 90 countries voluntary Deutschland: ME Gesamtmetall e.V. Germany Umbrella organization of the regional metal working employer organization in Germany voluntary Deutschland: Südwestmetall – Verband der Metall- und Elektroindustrie Baden-Württemberg e.V. 1948 Germany Employer organization of the metal working and electronic industry in Baden-Württemberg voluntary Deutschland: Bundesvereinigung der Deutschen Arbeitgeberverbände (BDA) Germany Association of private employers voluntary Deutschland: Bundesverband der Deutschen Industrie (BDI) Germany Head organization of the German industry and the close-to-industry services in Germany, represents for 38 indutry sectors voluntary Deutschland: Verband der Automobilindustrie (VDA) 1954 Germany The VDA organises over 600 companies of the automotive industry within the Federal Republic of Germany. As representative of this key industry of the German economy the VDA keeps continuous dialog and discussions with other industries, the public, politics and customers. voluntary Deutschland: Berlin Center of Corporate Governance e.V. 2002 Germany Technical University Berlin voluntary Deutschland: AmCham Germany 1950 Germany Network of German and American companies with presence in Germany voluntary Deutsche Gesellschaft für Personalführung (DGFP) 1970 Germany Founder's group: non-profit organization with the objective to promote HR management in practice, research and academic teaching with about 2,000 members: 1,750 companies and 250 individual members voluntary Deutschland: Deutsches Aktieninstitut (DAI) 1967 Germany Association of the German, listed companies and institutions voluntary Deutschland: Deutscher Investor Relations Verband e.V. (DIRK) Germany German trade organization for Investor Relations (IR) voluntary Berufsgenossenschaft Holz & Metall* Germany Statutory accident insurance association chosen Europa: AmCham EU 2003 EU Network of European and American companies with presence in Europe voluntary Europa: European Automobile Manufacturers Association (ACEA) 1974 EU ACEA represents interests of 18 European automotive companies within the European Union. voluntary Europa: Business Europe (BE) EU Membership of 41 national head organization of industry and employer associations from 35 countries voluntary USA: National Association of Manufacturers (NAM) USA National association of manufacturers in the US represents manufacturer of all kind of industry sectors in all 50 federal states. voluntary USA: Alliance of Automobile Manufacturers (AAM) USA Association of automotive manufacturer voluntary USA: US Chamber of Commerce USA The US Chamber of Commerce represents companies, economical associats, federal and regional chambers and the international Chamber of Commerce in America. voluntary USA: Automotive Industry Action Group (AIAG) 1998 USA/global Initiative of the U.S. American automotive manufacturers to enhance standardization and solutions along the supplier chain. voluntary Japan: Japan Automobile Importers Association (JAIA) Japan Japanese association of automotive manufacturer voluntary International Association of Public Transport (UITP) 2009 international International network of public authorities and public transportation companies, political decision makers, science institutes as well as supplier and service industries. The network includes about 3,400 members in 92 countries. voluntary USA: Business Civic Leadership Center (BCLC) USA Business Civic Leadership Center (BCLC) is a non-profit subsidiary of the U.S. Chamber of Commerce, the largest industry association worldwide. BCLC focuses on social and philantropic issues of the membership companies. voluntary Environment Brennstoffzellen- und Batterie-Allianz Baden-Württemberg (BBA-BW) 2001 Germany Network of competence for fuel cell, battery and hydrogen technology voluntary Clean Energy Partnership (CEP) 2002 Germany largegest project for hydrogen mobility in Europe and leading project of the National Innovation Program for Hydrogen and Fuel Cell Technology (NIP) concerning traffic. Since 2008 the CEP is supported by the German Federal Ministry for Traffic; CEP partners are technology, mineral oil and energy companies as well as large automotve manufacturers and two of the major public transportation companies in Germany. voluntary e-mobil Baden-Württemberg 2007 Germany Federal state agency for electric mobility and fuel cell technology in Baden-Württemberg; key consultancy of the federal state concerning electric mobility. voluntary Europäische Forschungsvereinigung für Umwelt und Gesundheit im Transportsektor e.V. (EUGT) 2008 Germany Association for the research of traffic-realted emissions and imissions and their impact on human beings and the environment. Founding members of the EUGT are BMW, Daimler, Volkswagen und Bosch voluntary H2 Mobility 2009 Germany Joint initiative of leading industrial companies supported by the National Innovation Program for Hydrogen and Fuel Cell Technology (NIP). The initiative stands up for the commercialization of hydrogen for fueling as well as the implementation of a nationwide hydrogen infratructure in Germany; H2 Mobility partners are Daimler, Toyota, BMW, VW, Hyundai, Nissan, Opel/GM, Air Liquide, EnBW, Linde, OMV, Shell, Total, Vattenfall, Siemens, Intelligent Energy and NOW. Nationales Innovationsprogramm Wasserstoff- und Brennstoffzellentechnologie (NIP) 2006 Germany Strategic alliance of the federation, industry and science to support market entry of hydrogen and fuel cell applications in Germany voluntary Nationale Organisation Wasserstoff- und Brennstoffzellentechnologie (NOW) 2008 Germany Responsible for the coordination and steering of the National Innovation Program for Hydrogen and Fuel Cell Technology (NIP) voluntary Verkehrswirtschaftliche Energiestrategie (VES) 1999 Germany Initiative of automotive companies and energy industry supported by the Federal Ministry for Traffic and Digital Infrastructure (BMVI) voluntary World Wide Fund For Nature (WWF) Deutschland 1974 Germany WWF voluntary Cross-border Mobility for EVs (CROME) 2011 EU Development and testing of a new mobility concept by fleet testing with eletronic vehicles in the area of the German-French border. The objective: to develop recommendations for the European standard process of the electric mobility infrastructure as well as services. voluntary Fuel Cells and Hydrogen Joint Undertaking (FCH JU) 2008 EU Private-Public-Partnership; members are the European Commission, representatives of the hydrogen and fuel cell industry and research alliance. voluntary Green e-Motion 2011 EU Transnational initiative to promote electric mobility in Europe; the participating industrial and automotive companies, electric utilities, municipalities, universities and research and testing facilities gather expert knowledge; the objective: to realize a smooth, cross-border traffic with electric vehicles on the road. voluntary H2moves Scandinavia 2010 EU Cooperation of European businesses from the infrastructure and automotive sector that builds on existing H2 initiatives in Europe, where Daimler is actively involved for several years already; The aim of the project is to increase and strengthen the customer acceptance of fuel cell vehicles. voluntary NGVA (Natural and bio Gas Vehicle Association) Europe 2009 EU European association representing the manufacturers of natural gas vehicles (NGV), including effective supplier and distributor of natural gas and biogas, producer of OEM vehicles and parts, which are used for vehicles or stations, as well as national associations related to NGV and other NGV supporters voluntary Business Environmental Leadership Council (BELC) USA Association of companies committed to fight against climate change; representing various economic sectors voluntary CALSTART USA Consortium of transport technologies voluntary California Fuel Cell Partnership (CaFCP) 1999 USA Joint company of the public authorities in California (USA), various car manufacturers, the research on fuel cell vehicles, as well as several other interested sides such as gas station chains and federal agencies of the U.S. voluntary Diesel Technology Forum (DTF) USA Represents companies in the diesel industry, engine and equipment manufacturers, component manufacturers, fuel manufacturers, manufacturers of emission control technologies voluntary Electric Drive Transportation Association (EDTA) USA Industry association, membership of various multinational companies voluntary Fuel Cell and Hydrogen Energy Association (FCHEA) USA Members from the entire supply chain of the fuel cell and hydrogen industry voluntary Health Effects Institute 1992 USA Independent research organization, supported by the U.S. Environmental Protection Agency and the automotive industry voluntary National Biodiesel Board (NBB) USA National trade association of the biodiesel industry, coordinative function for research and development voluntary Society and social SAFRI – Südliches Afrika Initiative der Deutschen Wirtschaft Southern Afrika Founded in 1996 by the Afrika-Verein, BDI, DIHK voluntary Deutsche Gesellschaft für Auswärtige Politik (DGAP) 1955 Germany Membership is offered to individuals, diplomatic representatives, companies, media Atlantik-Brücke e.V. 2001 Germany, USA 500 members from business, politics, science and the media voluntary Wittenberg-Zentrum für Globale Ethik e.V. 2004 international Initiative of Andrew Young (former U.S. Ambassador to the UN) and Hans-Dietrich Genscher, supported by people from politics, science, as well as religious organizations and businesses voluntary Deutsches Netzwerk Wirtschaftsethik (DNWE) inklusive Forum Compliance & Integrity 1990 Germany More than 600 members, DNWE is the German branch of the European Business Ethics Network (EBEN) voluntary Transatlantic Policy Network (TPN) 1993 Germany, USA Trans-party group of EU and U.S. politicians, CEOs, think tanks and academics voluntary European School of Management and Technology in Berlin 1968 Germany Founded in 2002 by the initiative of 25 German companies and associations, support from various companies voluntary Carl-Duisberg Gesellschaft e.V. (CDG), Berlin Germany The Carl Duisberg Centers form a network under the umbrella of the Carl Duisberg non-profit company voluntary Deutsch-Amerikanisches Zentrum James-F.-Byrnes-Institut (DAZ), Stuttgart 2000 Germany Carrier is the Association German-American Center / James-F.-Byrnes-Institut eV, where in addition to the official institutions such as the state of Baden-Württemberg, the state capital Stuttgart, the Universities of Hohenheim and Stuttgart and the colleges also German-American organizations, the U.S. Embassy in Berlin, corporate members and individuals are represented voluntary Transparency International (TPI) 2000 international civil society organization with focus on the fight against corruption, about 90 national offshoot voluntary Verband der Betriebs- und Werksärzte in Deutschland e.V. (VDBW) Germany Professional Association of German occupational physicians, 3,000 physician members voluntary Deutsche AIDS-Stiftung Germany Foundation under civil law; support by founders, benefactors, companies, associations, media, prominent sponsors voluntary Netzwerk Unternehmen für Gesundheit e.V. Germany, USA Initiative of a number of large companies and the BKK Bundesverband GbR, members are companies, agencies and corporations Corporate Activity / Netzwerk Sport und Gesundheit Großunternehmen 2000 Germany Network of large companies on the topic of Workplace Health Promotion and Sport PG III "Impfmanagement im Rahmen der ArbMedVV" des Ausschusses für Arbeitsmedizin (AfAMed) 2011 Germany Development of Vaccination under the ArbMedVV voluntary Gesellschaft für Nephrologie 2003 Germany Professional Association of German nephrologists voluntary Deutsche Gesellschaft für Innere Medizin 1998 Germany Professional Association of German Internistsn voluntary Gesellschaft für Datenschutz und Datensicherheit e.V. (GDD) 1992 Germany Non-profit organization for the promotion of privacy and data security with over 2,000 (mostly corporate) members voluntary Deutsche Gesellschaft für Recht und Informatik (DGRI) Germany The society focuses on conditions and consequences of information technology in law, economics and management voluntary AWV Arbeitsgemeinschaft für wirtschaftliche Verwaltung e.V. 1966 Germany voluntary European Privacy officers Forum (EPOF) 2002 Luxemburg voluntary Akademie für Reisemedizin (crm) 2010 Germany Discussion forum for optimizing the structure of the eduction for travel medicine voluntary Bundesfachverband Betriebliche Sozialarbeit bbs-e.V. Germany Professional Association for company social consultants in Germany, Austria, Switzerland voluntary Charta der Vielfalt e.V 2011 Germany Founding company of the Diversity Charter voluntary Catalyst 2011 Europa Consulting company since 1962 in the field of organizational development and gender research voluntary EWMD (Europeam Women Management Development) 2006 Europa Network Women in leadership positions voluntary Global Summit of Women 2007 worldwide Global Network of women in leadership positions in business, politics, science voluntary Conference Board 2014 worldwide The Conference Board is a global independent corporate membership and research organization that works with a view of the public interest. The goal is to provide leading organizations practical know-how to improve their own performance and social value. voluntary Frauen in die Aufsichtsräte e.V. (FidAR) 2010 Germany Fidar calls for measures to significantly increase the number of women on the boards German corporations and to increase the proportion of women in top management. voluntary Traffic safety Europäischer Verein für Unfallforschung und -analyse 2004 European Union Association of experts in the field of accident research and reconstruction voluntary Deutscher Verkehrssicherheitsrat e.V. 1969 Germany about 220 members, such as ministries responsible for transportation on federal and federational level, statutory accident insurance companies, Deutsche Verkehrswacht, automotive clubs, automotive manufacturer, passenger transportation companies, economic associations and unions, churches and other institutions voluntary Deutsches Verkehrsforum e.V. 1992 Germany more than 160 members; the 21 Executive Committee members are representatives of the German economy voluntary Governors Highway Safety Association USA represents national and regional authorities responsible for traffic safety voluntary FISITA - International Federation of Automotive Engineering Societies International FISITA (International Federation of Automotive Engineering Societies) is the Automotive World Association. The member associations of 37 countries exchange knowledge on technical issues in the area of automotive design and production. voluntary EUCAR - European Coucil for Automotive R&D European Union Industrial association of the 14 largest European passenger cars, trucks, and bus manufacturer voluntary DIN Deutsches Institut für Normung e.V. Germany The German Institute for Standardization offers all interested parties a platform for the development of norms and standards. This is a service to companies, federal state and society; DIN is a private organisation with the status of a non-profit organization. voluntary VDA (FAT – Forschungsvereinigung Automobiltechnik) Germany FAT is the association of all German passenger cars and trucks manufacturer as well as a great number of suppliers. Their objective is to enhance joint research without any competitive barrier. This happens under the roof of the German Association of automotive manufacturers (VDA). voluntary Institut für Fahrzeugkonzepte des DLR Germany The institute does research for future automotive generations on road and track in Stuttgart. voluntary acatech e.V. Germany The German Academy of Technical Science is the first knowledge academy in Germany. acatech represents technical science in Germany and abroad; the academy offers advise to politics and society regarding technical based issues of the future. The objective: sustainable growth by innovation. voluntary Forschungsgesellschaft für Straßen- und Verkehrswesen (FGSV) Germany Administration, economy and science delegate more than 2,100 employees.
Political dialog and representation of interests. Our principles for political dialog and lobbying provide the basis for responsible and ethical lobbying. These principles include neutrality in dealing with political parties and interest groups.
Social renewal processes are often associated with far-reaching political decisions that have an impact on our company’s long-term strategic focus. To help us make our planning more secure and enable us to contribute our ideas to these change processes, we speak with political decision-makers about topics such as CO2 regulations, vehicle safety, new mobility concepts or electromobility. Other key issues include trade policy, location-specific issues, education and HR policy. We summarize our company’s positions on issues from the fields of environment, energy, transportation, and economy in an annual brochure on the occasion of the international motor shows in Germany, alternating the focus between passenger car and commercial vehicle topics. Since 2013 we have made this brochure available to a broader audience. Our positions are in accord with our declared principles, sustainability goals, and public statements of our company. Given the fact that goals can be conflicting between sustainability dimensions, different nuances are possible.
Brochure Company Positions
Brochure Company Positions: PDF file (4.8 MB)
The External Affairs department of Daimler AG is the coordination center for political dialog at the national and international level. This worldwide network with offices in Berlin, Brussels, Beijing, Stuttgart, and Washington, operates with a staff of around 60, and coordinates more than 30 other corporate representations in key markets. In addition, a Group-wide “Lobbyists Register” ensures that political lobbying is carried out in accordance with the applicable regulations and ethical standards. Registration also serves to meet the existing registration requirements of public institutions.